Collagen: A $7.5 Billion Market?

The collagen market is already worth billions and could soon reach astronomical heights.

They say beauty is only skin-deep. Good news: so is collagen.

This is the stuff that supports healthy skin, bones, tendons, ligaments, and muscles. Among beauty mavens, collagen’s claims to reduce wrinkles and dryness and slow the aging of your skin are lending to one of the biggest supplement niches in existence.

According to a recent report from ARS Technica, there are roughly 300+ consumables on the market advertising collagen additives, with estimated sales in the United States reaching $60 million in 2017 alone.

Collagen’s future is fresh-faced and promising. Here’s a look at what’s going on beneath the surface:

What Is Collagen?

Though the collagen craze didn’t officially start until recently, it has always played a role in healthy appearances. This is because collagen is a protein naturally produced in the body and plays a role in skin elasticity, blood flow, and even wound healing.

Collagen is a key building block of skin, bones, muscles, tendons, and ligaments and is considered the “glue” that provides structure to these things and holds them together. In fact, the word collagen comes from the Greek word kolla, which means glue.

As you age, your collagen production naturally decreases. This is why wrinkles start forming as you get older. There’s less collagen to support the epidermis (the outer layer of skin), so the skin starts to sag.

The logical solution, then, is to introduce more collagen into the body, much like you would supplement any other type of deficiency.

What Is Collagen Used For?

Collagen is marketed as a product that improves skin elasticity, reduces visible wrinkles, and increases blood flow to the skin.

Before it became a supplement superstar, collagen was injected into the skin and lips to contour, smooth, and offer a more youthful appearance. It’s also believed that collagen can help wounds to heal faster by attracting new skin cells to the wound site and stimulating new tissue growth.

In supplement form, the benefits of collagen center on cosmetic beauty, specifically anti-aging. Collagen creams have been proven unlikely because collagen molecules are too large to be absorbed by the skin. Collagen in supplement form is different—theoretically, the collagen works from inside the body and stimulates new cell growth after natural production has slowed.

Collagen may also help relieve joint pain. This is a huge advantage to athletes or anyone who regularly exercises, as even a little joint pain can affect your range of motion and duration of your workout. It’s believed that collagen has a positive effect on the connecting tissues found at the joints. One study published in 2017 found that athletes who took 5 g of collagen peptides every day for 12 weeks experienced less joint pain when exercising compared to those who didn’t take the supplement.

There are different types of collagen: Type I, Type II, and Type III. Type I collagen is the most prevalent in the body, and is usually the go-to when you want to improve the appearance of your hair, skin, or nails. Collagen peptides in the beauty industry are typically composed of type I collagen.

Type II collagen is the main component in cartilage and is commonly found in supplements. This type is essential to a healthy skeletal system and may help improve joint health.

Type III collagen is typically found in reticular fibers, such as bone marrow, and is found alongside type I collagen. Both collagen peptides and marine collagen are rich in type I and type III collagen.

Collagen can also come from different sources. Most type I collagen will come from marine, bovine, or pork sources. Type II collagen can come from bovine or poultry if taken from the cartilage, while type III is typically from bovine or pork sources. Marine collagen peptides tend to be most expensive, while bovine collagen peptides are the most easily sourced.

A Promising Future for Collagen

Collagen has already gained solid ground internationally and is growing in the US. Grandview Research estimates the global market size for collagen in 2020 to be worth nearly $4.7 billion, with a forecasted revenue reaching nearly $7 billion by 2027. Analysts suggest an increase in health awareness will help support collagen’s success in the coming years.

Though no one can tell the future, the mere idea of making time stand still from a beauty perspective is all the encouragement supplement loyalists need to try it for themselves.


Sources: o-hit-6-billion-by-2026-Says-Global-Market-Insights-Inc.html

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