The Mushroom’s Rise to Fame

Learn why experts expect mushrooms to stay hot through 2022 and beyond!

2022 is the year of the mushroom, health aficionados are saying. In the ecom and digital response space, they’re an especially hot performer. In fact, they’re poised to be one of the year’s hottest health commodities.

We know, we know. The year has barely begun, so it might seem hard to predict what products will ultimately stay hot. But consider this: The global mushroom market is exploding and has been for a couple of years now. From 2021 to 2025, we’ll see the mushroom market grow by $4.55 billion, experts anticipate.

The mushroom’s rise to fame

Globally, the medicinal mushroom market has, well, mushroomed. Medicinal mushrooms have been on an upward trajectory for a couple of years now, and that’s poised to continue. Experts expect to see a compound annual growth rate of 7.6% for medicinal mushrooms from 2021 to 2027. This means the worldwide medicinal mushroom market will grow from U.S. $52,970 million to $99,190 million between now and 2027. Another recent report predicts we’ll see $4.55 billion in growth from 2021 to 2025, with a CAGR of 9.15%.

In particular, mushrooms are holding a strong position in online sales. From June 2019 to May 2021, the year-over-year growth rate of mushroom supplements totaled 56% on Amazon. Powder and capsule forms both demonstrate a similar growth rate.

Why have we seen such growth in mushroom supplements? Their many health benefits have made them a hot commodity.

Popular medicinal mushrooms and their benefits

People have used mushrooms for medicinal purposes since ancient times. More recently, we have been learning new processing methods that let us more effectively take advantage of their benefits in concentrated form.

What are the most popular types of mushrooms, and what benefits do they bring? Cordyceps, reishi, shiitake, lion’s mane, turkey tail, and chaga are some of the most popular. Some mushrooms have anti-cancer properties, and many are packed with antioxidants*.

Let’s take a look at some of their key benefits:

  • Cordyceps, called “Himalayan gold,” may improve immunity, energy, brain function, and management of diabetes*.
  • Reishi can strengthen the immune system and may also fight cancer and lower stress*. 
  • Shiitake may help fight cancer as well as lowering cholesterol*.
  • Lion’s mane has been touted for its ability to boost brain health, benefiting memory, focus, and cognition*.
  • Turkey tail can boost immune health and may have cancer-fighting properties*.
  • Chaga can reduce inflammation, alleviating issues like irritable bowel syndrome. It may also slow the growth of cancer while lowering blood sugar and cholesterol*.

“Each variety of mushrooms has different properties,” says Alix Turoff, MS, RD, and CPT. “Some of the benefits you could expect from mushroom supplements include increased energy, improved muscle recovery, immune support, heart health, antioxidants, anti-inflammatory [support], and concentration or cognition*.”

If you’re curious to learn more, we love talking about mushrooms. Reach out to chat with your account or sales manager about how mushrooms can complement your current portfolio.

*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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