Introducting BCAAs

Your Next Upsell – Branched-chain Amino Acids

If you are in the men’s muscle and men’s health markets, you NEED to know about BCAAs.

10 Reasons WHY Your Customers Need BCAAs

    1. BCAA metabolites were found to be a significant indicator of lean mass in a population of young and middle-aged adults.
    2. People who consume a threshold dose of essential amino acids that contain BCAAs with every meal have less visceral belly fat and more muscle mass.
    3. BCAAs trigger protein synthesis and inhibit the breakdown of muscle cells.
    4. In healthy people, BCAAs improve glucose uptake and insulin sensitivity. In diabetics, BCAA dietary intake with other therapeutic interventions may improve metabolic markers.
    5. BCAAs play an important role in muscle and energy production during exercise, which is the reason that they are often used during workouts.
    6. BCAAs convey many health benefits and a higher dietary intake has been identified as a predictor of longevity.
    7. They have ben found to reduce muscle soreness from intense muscle-damaging exercise.
    8. They improve training motivation, especially when fatigued.

Branched-chain amino acids are essential nutrients that the body obtains from proteins found in food, especially meat, dairy products, and legumes. They include leucine, isoleucine, and valine. “Branched-chain” refers to the chemical structure of these amino acids.  Among the proteinogenic amino acids, there are three BCAAs: leucine, isoleucine and valine.

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